I've noticed a big problem in the MBA course work we're doing.
We need to come up with products/services/companies that don't exist and then write marketing plans with analysis.
The problems when doing say a SWOT (strength/weakness/opportunity/threat) analysis:
Strength - we hired the best in the business, we have exclusive contracts with the major players
Weakness - we don't exist - those employees and contracts mentioned don't exist either
Opportunity - we can grow and follow the trends in the market place, we are in a unique position to adapt
Threat - someone might notice we don't exist; our unique position is actually not existing
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